Neural Responses Reveal Associations Between Personal Values And Value-Based Decisions

Research Model

  • Personal value (i.e., the values you appreciate in life) modulates our decision-making.

  • How this happens in the human brain is unknown.

Brief Results

Click the button to see personal value effect on risk-taking tendency

Security accelerates rejectiona and impedes risk-taking

Hehonism enhances risk-taking with weaker magnitude

Both values show magnitude-modulated effect in right DLPFC region